The below images were taken in York.
What caught my eye was the large amount of vacancy adverts all around the city centre. I noticed a great amount of useful language throughout these short notices.
Compare and contrast – short and concise vs. wordy and detailed:
Compare and contrast – posh and elegant (please esquire within) vs. sloppy and basic (drop off CV in hotel reception):
Think about the outlook of these locations. How do you imagine them? Can you Google any of them?